When I first learned about marketing automation software, I was instantly a fan…a huge fan. It was like my marketing dreams were finally coming true. I was like a little kid in a candy store thinking about everything I could FINALLY do in an effective and efficient way. When the company I was with decided to make the investment in marketing automation, I was super excited. I couldn’t wait to get started. And then…I had a moment of panic. Actually, it was more than one moment. While I was truly...
