For the third post in my “B2B Social Media Strategy Crash Course” series, I’ll be focusing on how B2B companies can succeed on LinkedIn. If you missed my last post about Twitter you can check it out here, or see my first post about general B2B social media best practices here. Honestly, LinkedIn didn’t come naturally to me the way that Twitter did. I’ve been using Twitter since 2009 (not for business, but frequently enough that I knew the platform like the back of my hand -- so when it was time...
