As the old saying goes, “Emails...can’t live with them, can’t live without them.” (Okay, that’s not really a saying.) Despite the multiple, premature claims that “email is dead,” my experience and data from DMR show that the growth of email is not slowing down. Email is, unquestionably, one of the most powerful tools in a salesperson or marketer’s toolkit. It is still a powerful 1:1 medium, giving the selling organization direct influence of what, where and when a message will be received. It’s...
