Last week, I was talking with a colleague and he was telling me about yet another bungled CRM implementation a client of his was dealing with. I have to admit I laughed a bit as he shared the story. I’ve been using CRM in one form or another since the early 1990s (ACT! for DOS for those who are wondering). I started using Salesforce.com in the early 2000s. I’ve personally used more than a dozen CRMs in my time, and that number easily goes above 20 if you count the companies that I’ve advised....
