It’s been quite some time since I had a good rant here, so I feel like I’m a bit overdue. On that note, I’d like to share with you the biggest frustration about my job. One of the things we do for clients is to create the content that provokes, educates and leverage sales efforts. Over the last three weeks I’ve been involved in about 12 content interviews we conduct to keep the voice of our client. With a couple of exceptions, the only word I can use to describe what was shared is “Boring!”
