Congratulations to the Ravens. So, what did you think of the commercials? With the annual celebration of one-night stands (Super Bowl ads) behind us, I still find myself asking why so many companies spend virtually all of their resources and energies begging for sales, when they should be building customers. A focus on building customers often seems like the longer, more complex path, yet it’s the only one that provides an opportunity for the predictability, sustainability and scalability of...
