Change is difficult. In a world where the rate of change seems to be increasing exponentially, and interesting opposition arises within individuals. When we are facing so much change, we fight even harder to keep the status quo wherever possible. This, plus the natural law that systems fight to protect themselves, makes the life of a professional salesperson even tougher. While a lot of time is spent on the business and commerce aspects of sales, the reality is that if you’re a B2B salesperson,...
