Lead generation and sales teams should work hand in glove. After all, both teams work toward the same goal: closing sales. The Aberdeen Group recently published a study showing that 88 percent of companies have the best results when they use a closed loop marketing process. Information should feed from marketing to sales, and then back to marketing. Unfortunately, what I often see is a system where bad leads get the most follow up, and good leads go stagnant. All leads have potential, but if...
