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Doug Davidoff

Increasing Your Win Rate: Forget The Logic & Tell A Story

There are no boring companies – only boring stories. The key to standing out in a competitive environment is developing a powerful story that resonates with your desired customers. While this is certainly not news to anyone who has spent more than a few minutes studying sales or marketing, I find it distressing that companies (especially B2B sales organizations) spend far more time working on creating data and explaining attributes than they spend on designing and developing their story.

5 Tips to Multiply Your Lead Generation Conversion

Lead generation and sales teams should work hand in glove. After all, both teams work toward the...

The Effortless Experience & What It Means for B2B Sales

Anyone who knows me knows that I love contrarian thinking. I’ve learned that successful strategy is...

Need More B2B Leads? Start Using Social Media More Effectively

For small and mid-market B2B companies, generating enough quality leads has always been one of...

Does Content Marketing Make Sense for My B2B Business?

Content marketing has become just as important in B2B as it is in B2C, which is confirmed by a...

The Trend That Can Kill Your B2B Sales Efforts

Welcome to the new home of The Demand Creator (formerly The Fast Growth Blog). I can’t think of a...

Do You Work As Hard as Drew Brees?

I admit it. I’m in the tank for Drew Brees and have been for a while. I think it started when he...

3 Principles to Aligning Your Sales & Marketing Program

I still remember standing on stage in front of 600 people, as famous sales trainer Tom Hopkins...

The Demand Creator Minute - Increasing Your Win Rate

In two weeks I'll be hosting our next webinar, The 5 Strategies For Dramatically Increasing Your...

The Inside Secret To Driving Consistent Top Sales Performance

I admit it. I’m a sales trainer. And I do a good job of keeping salespeople entertained, showing...