You wouldn't know there's a new world going on in marketing if you were stuck to the phone making cold calls and chasing down leads. But not only has cold calling become a proven waste of time and resources, it simply does not help build the relationships that inbound marketing does. Inbound marketing is now useful for not only generating and nurturing leads, but also closing sales. How Marketing Has Evolved In the previous century, telemarketing worked, but only if you bothered enough people...
