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Doug Davidoff

Marketing Analytics... Are You Measuring KPI's or KP Lies?

In God We Trust…Everybody Else Better Have Numbers to Back It Up When it comes to marketing communications as a business discipline, owners and executives have had a love/hate relationship with marketing from the start. They love the fact that it can drive sales, they hate the fact that they can’t effectively measure it. As John Wanamaker famously said, “Half the money I spend on marketing is wasted, the trouble is I don’t know which half.” Anybody involved with inbound marketing knows that...

What The "Burger Wars" Can Teach B2B SMEs about Sustaining Growth

I have to admit when I first saw the headline; Burger King hits McDonalds where it hurts, I...

Is Your Win Rate Heading In the Wrong Direction? Reverse The Trend

Stop for a moment and consider the path the growth side of your business is on. As we move into the...

3 Questions to Answer To Close Sales Faster

It’s easy to forget that your customers/prospects operate in a complex ecosystem. In that...

4 Strategies to Building A High Performing B2B Sales Team

3 of 4 Sales Reps Are Failing, According To Study A study done by Kurlan & Associates, a sales...

5 Keys to Successful Prospecting

For as long as I’ve been in sales, the bane for executives and salespeople has been finding ways to...

How To Make Lead Scoring Work For SMEs

Last week I shared insights into understanding the B2B lead generation model. Today, I’m going to...

You Don't Have A Sales Training Problem (or an Inbound Problem)

You don’t have a sales training problem…or an inbound marketing problem…or, even a led generation...

Power Your Content Marketing With These 9 Tips

If you’re revisiting this blog, you already know just how important the ongoing creation of content...

Using Buyer Personas to Drive Faster Growth

I've got news for you...your opinions are costing you millions. Let’s start with a very basic...