It’s not at all unusual for executives to get some sticker shock when they first look into engaging a partner to implement an inbound marketing program. Frankly, when looking at the price tag associated with outsourcing the function, it’s quite natural to ponder the question, “At this price, couldn’t I just hire someone full-time?” While the question seems like an obvious one to ask yourself, making that comparison is like comparing apples to furniture – they have little to do with one another....
