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Doug Davidoff

Predictable, Sustainable, Scalable Growth: Our New Video

We're excited to share with you our newest video, highlighting what Imagine Business Development does for companies. We're sharing it with you for three reasons: We're excited about it, We'd love to get your feedback, and We thought it was a great example of how to turn a company's features and benefits into a compelling story, geared to your buyer personas. If the video is not showing in your RSS reader or email, click here to watch it.

How To Successfully Manage Sales Qualified Leads (SQL)

When you’re building your B2B lead generation model, it is important that you create clarity in the...

5 Things Sabotaging Your B2B Lead Conversion Efforts

Over the last couple of years, I’ve noticed that senior executives of small and mid-market...

PART 2: 10 Things I Wish I Knew Before I Got Into B2B Sales

Last Thursday, I shared the first five things I wished I knew before I started my B2B sales career....

PART 1: 10 Things I Wish I Knew Before I Got Into B2B Sales

It’s hard to believe that I’ve been selling professionally since 1988. I think I’ve grown quite a...

B2B Sales: A Sure Fire Way to Connect With A Senior Executive

From the time I entered sales in the late 1980s, the common barrier to accelerating B2B sales has...

Why B2B Sales Organizations Are Missing The Boat on Marketing

I recently attended a major conference focus on marketing. One of the general session panels...

3 Ways to Make Sure Your Blog is Driving B2B Lead Generation

Blogging is one of the most valuable pieces of any content marketing strategy. It establishes...

The 4 P’s for Winning The B2B ZMOT (Zero Moment of Truth)

Regular readers of this blog may have noticed that I’ve been talking more and more about the ZMOT....

5 Steps to Ensure Your Content Marketing Drives Traffic

By now I expect that you understand creating content is critical to generating leads, supporting...