<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

Doug Davidoff

5 Insights to Aligning Your Sales Approach to Your Customer

If there’s one thing I’ve learned over 25 years of selling, it’s that customers buy on their time, not the seller’s time. Effective B2B sales strategies can influence the timing and remove much of the friction, but any attempt to fundamentally alter their timing backfires. In today’s Zero Moment of Truth (ZMOT) world, sellers must learn patience and how to pace the process. Selling organizations must adjust the approach to align their sales cycle to match the customer’s timing. Doing this...

The Single Biggest Contributor To Predictable Sales Growth

Peter Drucker said it best when he said businesses rarely fail because of starvation (lack of...

3 Reasons Marketing Should Be A B2B Sales Person’s Best Friend

About three years ago David Fletcher and I sat down to assess why some of the sales teams we’ve...

To Create Predictable Growth You Need A Predictable Process

Anyone who knows me knows that I’m a great fan of process and a great fan of results. Selling has...

Video: 3 Questions to Close B2B Sales Faster

I've always said that closing is the result of an effective sales process. If you show me an...

If You Want to Accelerate Your Sales Growth You Can Only Have 1 Funnel

I was talking with the VP sales with a prospect recently, asking how they managed their funnel. His...

How I Handle B2B Sales Opportunities

We spend a lot of time here at Imagine advising companies and salespeople about how to approach and...

Aligning Your B2B Sales Process to The Buyer’s Journey

When it comes to traveling, when we're preparing for a long journey, such as a trip across the...

[Infographic] Should I Outsource Or Hire For My Inbound Marketing Needs?

It’s not at all unusual for executives to get some sticker shock when they first look into engaging...

Your Answer to This Question Will Determine Your Future Growth

The #1 reason that small and mid-sized businesses (SMBs) fail to implement an effective lead...