This post originally appeared on The HubSpot Insiders blog, a section of Inbound Hub. With millions of dollars spent each year on marketing automation and inbound marketing strategies, the time has come to stop and ask the question, “Are the investments worth it?” or more plainly “Do these strategies actually work?” On one hand, the answer is unequivocally “Yes!” However, for an increasing number of organizations the answer is not clear. I have to admit that I often times worry about the future...
