It’s hard to believe that five years ago I made a call that every business needs to be active in creating their own content, and that a blog was no longer a choice. Since then, the idea that a business should have a blog has become almost trite. The power of blogging is not virtually undeniable. Consider these insights from HubSpot’s 2014 State of Inbound Report: Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI on their efforts. More than 45% of marketers cite...
