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Doug Davidoff

The 9 Metrics You Must Be Tracking to Scale B2B Sales Growth

While there is a lot of conversation about strategy and tactics, growing a business is more about math and managing by the numbers than anything else. If you’re tracking the right things and communicating the numbers then growth becomes a much simpler task. However, if you’re not tracking the right numbers, it is impossible to have the right strategy. Consider the results of a recent study that found: Only 23% of companies are exceeding their revenue goals. Of those not exceeding their goals...

The Inbound Marketing Journey From The Customer's Perspective

HubSpot has popularized the inbound marketing methodology. Prospects start off as strangers, then...

Shorten The Sales Cycle By Defining A Sales Qualified Lead (SQL)

When we’re conducting a sales and marketing assessment, one of the first questions we ask is, “How...

People Won't Open My Emails & Other Content Marketing Myths

A few weeks ago, I was talking with a CMO who had just started with his company. He was seeking my...

7 Stats On Why You Better Be on the Inbound Marketing Bandwagon

Leaving Inbound 2014, one thing was clear - inbound marketing is no longer a competitive advantage....

Avoid This Killer Mistake When Growing B2B Sales

Last week I was talking with a prospect about launching a comprehensive inbound marketing effort to...

3 Insights Into Effectively Managing Sales Development Reps (SDRs)

While there’s nothing new about SDRs, the focus and popularity of the approach is increasing...

5 Components of An Effective Lead Management Process

This post originally appeared on HubSpot's marketing blog. Inbound marketing is a powerful...

Why Your Content Is Killing Your Lead Generation (SlideShare)

When companies begin developing content they tend to get very excited. Afterall it's quite an...

5 Actions to Multiply Your Inbound Marketing Results

Increasingly I've noticed a battle between the old paradigm and the new as inbound marketing...