A few weeks ago, I was talking with a CMO who had just started with his company. He was seeking my opinions on digital and inbound marketing. After I finished running through the approach and the math behind inbound, he responded by saying, in effect, “Yeah, I just don’t think it will work. You’ve seen the studies and people are overwhelmed with email and they just won’t read it anymore.” Let’s put aside the fact that he had no data to back up his assertions; his sentiment is one that I’ve...
