Data from The Bridge Group, a sales development consultancy, shows that sales conversations are down by almost 1/3rd over the last couple of years. While they’re unwilling to give a cause for the decline, they do note that it is significant, as their data shows that the number of reps hitting quota has correlated to the decrease in conversations. I was aware of the statistic, but it struck me again yesterday when I came across this blog post that highlighted a potential cause for the decrease...
