Effective prospecting is an important lead generation tactic for any growing company. Whether you’re implementing a defined sales development process or you’re relying on your sales team to prospect, it’s a pretty good bet that emails are going to play a central role in your efforts. Emails are a double-edged sword for B2B sales organizations. They’re very easy to do, but getting through the noise to stand out in your prospect’s inbox can be incredibly hard. It’s crucial that you don’t take the...
