I’ll admit it. I get geeked out about creating sales and marketing alignment in small and mid-sized business (SMBs). I’ve rarely seen something as important as alignment that so few companies have mastered. While sales and marketing professionals are all geared to achieve the same goal – driving demand and (profitable) revenue, the reality for most organizations is that the two efforts operate in a parallel, non-reinforcing structure at best; and on an opposing basis at worst. According to a...
