Regular readers of this blog already know this. Companies that develop strong alignment between sales and marketing dramatically outperform their competitors. These companies: Experience 40% greater year-over-year growth than their less aligned competitors. Are 34% more likely to experience greater year-over-year ROI than those companies that aren’t. Are 31% more likely to be hiring additional salespeople to meet demand. See an average of 32% year-over-year revenue growth. I could go on....
