I have to admit that I am both dismayed and frustrated. For quite some time now, I’ve been defending the intelligent use of outbound methodologies to drive sustained growth. While I am a fan (and practitioner) of inbound marketing, I also think it’s foolish for most companies to ignore outbound. Over the last couple of years, I’ve commented on many posts that have claimed death to outbound efforts, saying that phone prospecting is a better fit for the Jurassic period or simply claiming that...
