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Doug Davidoff

The Most Common Mistake that Stalls B2B Sales & Revenue Growth

I will admit that as a student in high school and college, I hated science classes. It really didn’t matter the discipline - chemistry, biology, physics - had no interest. The classes didn’t make sense to me, the labs were painful and frankly, I was just grateful that I was able to squeak by to graduate (to this day I still have an anxiety dream around chemistry class). Now that I’m older (and wiser) I regret the lost opportunity that my distaste for science created. Today I find myself...

How to Ensure Your Proposals Don’t Suck So You Win Business

Anyone involved in sales, marketing or demand generation should make it a point to get involved in...

The Executive's Guide to Effective Lead Nurturing

The following is an exerpt from our ebook The Executive's Guide to Effective Lead Nurturing Lead...

Five Reasons Good Sales & Marketing Messages Fail

Messaging gets a lot - A LOT - of attention from both marketers and sales executives. For good...

5 Priorities for Every Demand Generation Executive's List in 2017

The fresh air of a new year. Anything is possible and confidence is running high. I’ve always found...

A Visit from the Ghosts of Business Past, Present & Future

When I was in elementary school, I was in the drama club. My 5th grade year, I was Jacob Marley in...

3 Go-to Emails I Use to Advance B2B Sales Opportunities

December has always been a fascinating month for me. Filled with the anticipation of what the next...

How to Assess the Effectiveness of Your Sales & Marketing Content

Sales and marketing organizations create a tremendous amount of content, virtually everyday. In...

5 Reasons B2B Salespeople Fail to Use CRM Effectively

It amazes me how often the topic of CRM adoption is raised. I remember when I first got involved in...

3 Criteria to Assess the Effectiveness of Your Sales Process

I was talking with a prospect a few weeks ago about his (lack of) sales process. He took exception...