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Doug Davidoff

How We Revitalized Our Email Strategy & Turned It Into An Advantage

Email is (still) a critical linchpin for sellers and marketers alike. Even as social media, chat and private communication networks (like Slack) proliferate, email is still at the center of communication today. Don’t believe me? Consider (sources, Content Marketing Institute & Optinmonster): 77% of B2B marketers use email in the marketing mix 91% rate email as a key piece of content marketing success 2.7 billion people use email 91% of users use email at least daily You're 7x more likely to...

5 Reasons Your Annual Sales Plans Fail

It’s that time of year again. All across the land, sales and marketing executives, as well as...

5 Ways Your Website is Killing Sales

The biggest change over the last decade in B2B sales is the importance of your website and web...

Stop Closing & Start Selling

I honestly can’t believe I’m writing about this topic again. There was a period (probably about 3 -...

7 Ways Sales Managers Kill Sales

I have tremendous respect and empathy for sales managers. Frankly, I can’t think of a job that is...

The Most Important Sales Enablement Question for Your Business

The 2001 Oakland A’s had a problem. They’d won their division in 2000, but they were losing the...

Designing a Better Demo Experience to Shorten the Sales Cycle

I recently was a part of a debate on Twitter with Brian Moseley about the role of salespeople,...

Podcast: The Black Line Between Sales & Marketing

There are a lot of great things happening here at Imagine. Last week I shared the new approach...

Why We're Changing Our Approach to Serving Clients

For years I’ve come to this blog to write how customers and the world of sales and marketing are...

[VIDEO] The 5 Levels of Demand Generation

It’s an amazing time to be a salesperson or marketer. I was talking with a friend and fellow...