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Doug Davidoff

What Is Your Promise?

Do you make a compelling promise to your audience? Can you tell your potential customers what they will get from working with you using no more than three sentences and taking less than 15 seconds? If you can, growth is yours for the taking. If you can’t, a Stuckpoint(tm) awaits.

Jack Trout Blows It

In a column for forbes.com, Jack Trout takes on word-of-mouth marketing (click here to read). Trout...

But, I Don’t Have Time…

These are the times that try men's souls. … Tyranny, like hell, is not easily conquered; yet we...

A Four Seasons Experience Isn’t Always About A Four Seasons Experience

The Trouble With Automation

I’m all for automating processes to help make businesses more efficient. I certainly wouldn’t be...

The Challenge of Staying True To Your Core

Om Malik has an interesting post on Starbucks.

Why Salespeople Have Such A Bad Name

Sometimes, I just can't take it. As someone whose vocation and avocation is the professionalization...

The Trouble with Creatives

Spike Jones has an interesting post about awards season. I respect that as a creative, Spike...

Align Your Go-To-Market Model with Your Client’s Value Segment

A theme throughout everything that I write is the need to create value in every aspect of a...

Geoffrey Moore Nails It – Again

I just started reading Geoffrey Moore’s new book Dealing with Darwin and he nailed a point I’ve...