Doug DavidoffA very interesting article in USA Today today: Apple Buffs Marketing Savvy to a High Shine. It's must read material for anyone looking to accelerate their growth. Here are the highlights:
"Apple's arsenal of attention-getting tools holds lessons for any company: design cool, innovative products. Have a streamlined product line. Invest in memorable ads. Work your customer base to make customers feel special and create word-of-mouth agents. Most important: keep the world and media surprised, to generate gobs of attention."
The article highlights seven lessons:
- Make innovative products.
- Keep it simple.
- Create truly memorable ads.
- Find an enemy.
- Work the taste-makers.
- Offer surprises.
- Put on a show.