A Follow Up On My Coffee Shop Experience

Regarding my Dec 22, 2005, posting – “Never Forget The Core Reason Why People Buy From You” -- Over the last couple of weeks, I’ve received several e-mails asking two questions about the problem I had at my favorite local coffee shop:

1. How did it turn out, and

2. Did I share my observations with the new owner.

I did share my observations with the new owner and my favorite barista. I gave them some advice on systems they could create to make sure they don’t run out of coffee.

The new systems have improved the situation somewhat, but they have not solved the problem yet. In an effort to ‘be customer focused’, they have introduced far too much complexity and they haven’t trained the staff adequately to manage it. I’m sticking with them though.

Until next time, Doug

As always, feel free to e-mail your comments.